:root{
  --pearl-1:#d7d7da;
  --pearl-2:#ecebe8;
  --pearl-3:#f6f4f1;
  --glow-1:#f7d9b8;
  --glow-2:#ecb083;
  --ink:#201f1e;
  --ink-soft:#6d6b68;
  --accent:#e0743a;
  --line:rgba(32,31,30,.12);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
/* Lenis smooth scroll */
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
.lenis.lenis-smooth [data-lenis-prevent]{overscroll-behavior:contain}
.lenis.lenis-stopped{overflow:hidden}
body{
  font-family:"Inter",system-ui,sans-serif;
  color:var(--ink);
  background:var(--pearl-3);
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
.wrap{max-width:1300px;margin:0 auto;padding:0 40px}
.display{font-family:"Poppins",sans-serif;font-weight:200;letter-spacing:.01em}
a{color:inherit}

/* intro: babal soldan sağa yazılır */
.intro{position:fixed;inset:0;z-index:100;background:var(--pearl-3);display:flex;align-items:center;justify-content:center;
  transition:opacity .7s ease,visibility .7s ease}
.intro.done{opacity:0;visibility:hidden}
.intro-mark{display:flex;align-items:flex-end;font-family:"Poppins";font-weight:500;
  font-size:clamp(52px,9vw,120px);letter-spacing:.02em;color:var(--ink);line-height:1}
.intro-word{
  /* soldan sağa yazılma efekti: clip-path wipe */
  clip-path:inset(0 100% 0 0);
  animation:writeIn 1.15s cubic-bezier(.7,0,.2,1) .15s forwards}
@keyframes writeIn{to{clip-path:inset(0 0 0 0)}}
.intro-dot{color:var(--accent);opacity:0;transform:scale(.2);
  animation:dotPop .45s cubic-bezier(.34,1.56,.64,1) 1.25s forwards}
@keyframes dotPop{to{opacity:1;transform:scale(1)}}
/* imleç: yazarken soldan sağa ilerleyen ince çizgi */
.intro-word::after{content:"";position:absolute;top:0;bottom:0;width:2px;background:var(--accent);
  left:0;animation:caret 1.15s cubic-bezier(.7,0,.2,1) .15s forwards;opacity:.9}
.intro-mark{position:relative}
@keyframes caret{0%{left:0}99%{left:100%;opacity:.9}100%{opacity:0}}

/* nav */
.nav{position:fixed;top:0;left:0;right:0;z-index:40;display:flex;align-items:center;justify-content:space-between;padding:26px 40px;transition:padding .4s,background .4s,backdrop-filter .4s}
.nav.scrolled{padding:16px 40px;background:rgba(246,244,241,.72);backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.logo{font-family:"Poppins";font-weight:500;font-size:23px;letter-spacing:.02em;text-decoration:none;color:var(--ink)}
.logo span{color:var(--accent)}
.menu{display:flex;gap:34px;font-size:14.5px;color:var(--ink-soft)}
.menu a{text-decoration:none;position:relative;transition:color .25s}
.menu a::after{content:"";position:absolute;left:0;bottom:-5px;width:0;height:1px;background:var(--accent);transition:width .3s}
.menu a:hover{color:var(--ink)}
.menu a:hover::after{width:100%}
.talk{display:inline-flex;align-items:center;gap:7px;text-decoration:none;color:var(--ink);border-bottom:1px solid var(--accent);padding-bottom:2px;font-size:14.5px}
.talk svg{width:13px;height:13px;stroke:var(--accent)}

/* mobil nav */
.nav-toggle{display:none;width:38px;height:38px;border:1px solid var(--line);border-radius:50%;background:transparent;
  cursor:pointer;position:relative;align-items:center;justify-content:center}
.nav-toggle span{position:absolute;width:16px;height:1.5px;background:var(--ink);transition:transform .3s,opacity .3s}
.nav-toggle span:first-child{transform:translateY(-3px)}
.nav-toggle span:last-child{transform:translateY(3px)}
body.nav-open .nav-toggle span:first-child{transform:rotate(45deg)}
body.nav-open .nav-toggle span:last-child{transform:rotate(-45deg)}
.mobile-menu{position:fixed;inset:0;z-index:35;background:var(--pearl-3);display:flex;flex-direction:column;
  align-items:center;justify-content:center;gap:8px;opacity:0;visibility:hidden;transition:opacity .4s,visibility .4s}
body.nav-open .mobile-menu{opacity:1;visibility:visible}
.mobile-menu a{font-family:"Poppins";font-weight:300;font-size:32px;color:var(--ink);text-decoration:none;padding:8px 0;
  opacity:0;transform:translateY(14px);transition:opacity .5s,transform .5s,color .2s}
body.nav-open .mobile-menu a{opacity:1;transform:none}
.mobile-menu a:hover{color:var(--accent)}
.mobile-menu a:nth-child(1){transition-delay:.06s}.mobile-menu a:nth-child(2){transition-delay:.11s}
.mobile-menu a:nth-child(3){transition-delay:.16s}.mobile-menu a:nth-child(4){transition-delay:.21s}
.mobile-menu a:nth-child(5){transition-delay:.26s}.mobile-menu a:nth-child(6){transition-delay:.31s}

/* hero */
.hero{position:relative;min-height:100vh;display:flex;align-items:flex-end;overflow:hidden;
  background:
    radial-gradient(120% 90% at 12% 8%, var(--pearl-1) 0%, transparent 55%),
    radial-gradient(120% 90% at 100% 100%, var(--pearl-1) 0%, transparent 50%),
    linear-gradient(180deg,var(--pearl-2),var(--pearl-3))}
.hero-video{position:absolute;inset:0;width:100%;height:120%;top:-10%;object-fit:cover;
  will-change:transform;pointer-events:none;z-index:0}
.hero-inner{position:relative;z-index:5;width:100%;padding-bottom:12vh}
.eyebrow{font-size:13px;letter-spacing:.24em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:24px;display:block}
.hero h1{font-size:clamp(38px,6.2vw,90px);line-height:1.03;color:var(--ink)}
.hero h1 em{font-style:normal;color:var(--accent);font-weight:300}
.hero p{margin-top:24px;max-width:440px;font-size:16px;line-height:1.7;color:var(--ink-soft);font-weight:300}
.hero-cta{display:flex;gap:14px;margin-top:38px;flex-wrap:wrap}
.btn{display:inline-flex;align-items:center;gap:11px;background:var(--ink);color:#f6f2ec;padding:15px 28px;border-radius:40px;text-decoration:none;font-size:15px;transition:transform .3s,background .3s}
.btn:hover{transform:translateY(-2px);background:var(--accent)}
.btn svg{width:16px;height:16px;stroke:currentColor;fill:none;stroke-width:1.6}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--line)}
.btn.ghost:hover{background:var(--ink);color:#f6f2ec;border-color:var(--ink)}
.scrollhint{position:absolute;bottom:32px;right:40px;z-index:5;font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--ink-soft);display:flex;align-items:center;gap:10px}
.scrollhint .bar{width:52px;height:1px;background:rgba(32,31,30,.3);position:relative;overflow:hidden}
.scrollhint .bar::after{content:"";position:absolute;inset:0;background:var(--accent);transform:translateX(-100%);animation:slide 2.4s ease-in-out infinite}
@keyframes slide{50%{transform:translateX(0)}100%{transform:translateX(100%)}}

/* reveal */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .8s ease,transform .8s ease}
.reveal.in{opacity:1;transform:none}
.hero .reveal:nth-child(2){transition-delay:.08s}
.hero .reveal:nth-child(3){transition-delay:.16s}
.hero .reveal:nth-child(4){transition-delay:.24s}

/* sections */
.sec{padding:130px 0}
.sec-head{display:flex;align-items:flex-end;justify-content:space-between;margin-bottom:60px;gap:30px;flex-wrap:wrap}
.sec-head h2{font-size:clamp(32px,4.4vw,58px);line-height:1.04}
.sec-head .lead{max-width:340px;font-size:15px;color:var(--ink-soft);line-height:1.7;font-weight:300}
.tag{font-size:12.5px;letter-spacing:.22em;text-transform:uppercase;color:var(--accent);margin-bottom:14px;display:block}
.tag.light{color:var(--glow-1)}

/* projects */
.proj-list{border-top:1px solid var(--line)}
.proj{display:grid;grid-template-columns:56px 1.1fr 2fr auto 44px;align-items:center;gap:24px;
  padding:30px 12px;border-bottom:1px solid var(--line);text-decoration:none;position:relative;transition:padding .4s}
.proj::before{content:"";position:absolute;inset:0;background:linear-gradient(90deg,rgba(224,116,58,.06),transparent);opacity:0;transition:opacity .4s}
.proj:hover::before{opacity:1}
.proj:hover{padding-left:24px;padding-right:0}
.idx{font-size:13px;color:var(--ink-soft);position:relative}
.ptitle{font-size:clamp(28px,3.4vw,44px);font-weight:300;transition:color .3s;position:relative}
.proj:hover .ptitle{color:var(--accent)}
.pdesc{font-size:15px;color:var(--ink-soft);line-height:1.6;font-weight:300;position:relative}
.pmeta{display:flex;align-items:center;gap:16px;font-size:12.5px;color:var(--ink-soft);letter-spacing:.04em;justify-content:flex-end;position:relative}
.pmeta i{font-style:normal}
.dot{display:inline-flex;align-items:center;gap:7px}
.dot::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--ink-soft)}
.dot.live::before{background:#4caf7d}
.dot.beta::before{background:var(--accent)}
.dot.exp::before{background:#c9a24a}
.arrow{width:44px;height:44px;border:1px solid var(--line);border-radius:50%;display:flex;align-items:center;justify-content:center;transition:.3s;position:relative}
.arrow svg{width:17px;height:17px;stroke:var(--ink);fill:none}
.proj:hover .arrow{background:var(--ink);border-color:var(--ink)}
.proj:hover .arrow svg{stroke:#f6f2ec}

/* band / case study */
.band{background:var(--ink);color:#efe9e1;border-radius:30px;padding:100px 8vw;position:relative;overflow:hidden;text-align:center}
.band .bglow{position:absolute;top:-32%;left:50%;transform:translateX(-50%);width:680px;height:680px;background:radial-gradient(circle,var(--glow-2),transparent 62%);opacity:.32;filter:blur(20px)}
.band .tag{position:relative}
.band h2{position:relative;font-size:clamp(28px,4vw,54px);line-height:1.14}
.band h2 em{font-style:normal;color:var(--glow-1)}
.steps{position:relative;display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:64px;text-align:left}
.step{border-top:1px solid rgba(255,255,255,.16);padding-top:24px}
.snum{font-size:34px;color:var(--glow-1);font-weight:200}
.step h3{font-family:"Poppins";font-weight:400;font-size:21px;margin:14px 0 10px}
.step p{font-size:14px;color:#b8b2a9;line-height:1.65;font-weight:300}
.band{will-change:transform;transform-origin:center top}

/* about */
.about-grid{display:grid;grid-template-columns:1.2fr 1fr;gap:60px;align-items:start}
.about-lead{font-size:clamp(22px,2.6vw,34px);line-height:1.3;font-weight:200}
.about-lead{color:var(--ink)}
.about-cols{display:flex;flex-direction:column;gap:26px}
.about-cols h5{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--accent);margin-bottom:8px}
.about-cols p{font-size:14.5px;color:var(--ink-soft);line-height:1.6;font-weight:300}
.feats{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;margin-top:80px}
.feat{border-top:1px solid var(--line);padding-top:22px}
.feat .n{font-size:38px;color:var(--accent);font-weight:200}
.feat h4{font-size:15px;font-weight:500;margin:12px 0 8px}
.feat p{font-size:13.5px;color:var(--ink-soft);line-height:1.6;font-weight:300}

/* hizmetler */
.svc-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.svc{border:1px solid var(--line);border-radius:20px;padding:30px 26px 34px;background:linear-gradient(180deg,#fff,#f4f1ec);transition:transform .4s,box-shadow .4s,border-color .4s}
.svc:hover{transform:translateY(-6px);box-shadow:0 26px 50px -32px rgba(60,45,35,.5);border-color:transparent}
.svc-n{font-size:28px;color:var(--accent);font-weight:200}
.svc h3{font-family:"Poppins";font-weight:400;font-size:22px;margin:16px 0 12px}
.svc p{font-size:14px;color:var(--ink-soft);line-height:1.6;font-weight:300}
.svc-tags{display:block;margin-top:18px;font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft)}

/* e-ticaret özellikleri */
.feat-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.fx{border-top:1px solid var(--line);padding:22px 4px 0;transition:transform .3s}
.fx:hover{transform:translateY(-4px)}
.fx-i{font-size:26px;display:block;margin-bottom:14px}
.fx h4{font-size:15.5px;font-weight:500;margin-bottom:8px}
.fx p{font-size:13px;color:var(--ink-soft);line-height:1.55;font-weight:300}

/* case study */
.case{display:grid;grid-template-columns:1.1fr 1fr;gap:56px;align-items:center}
.case-media{position:relative}
.case-shot{aspect-ratio:4/3;border-radius:22px;overflow:hidden;position:relative;
  background:radial-gradient(120% 100% at 20% 10%,#2a2926,#161514);
  display:flex;align-items:center;justify-content:center;border:1px solid var(--line)}
.case-shot::after{content:"";position:absolute;width:60%;height:60%;left:40%;top:30%;
  background:radial-gradient(circle,#ecb083,transparent 60%);opacity:.5;filter:blur(30px)}
.case-shot img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;z-index:1}
.case-shot span{position:absolute;z-index:3;left:20px;bottom:18px;font-family:"Inter";font-weight:400;
  color:#f3efe8;font-size:13px;letter-spacing:.06em;background:rgba(20,16,12,.55);backdrop-filter:blur(6px);
  padding:8px 14px;border-radius:20px}
.case-shot::before{content:"";position:absolute;inset:0;z-index:2;background:linear-gradient(180deg,transparent 55%,rgba(20,16,12,.5))}
.case-badge{position:absolute;top:-12px;left:24px;z-index:3;background:var(--accent);color:#fff;
  font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;padding:7px 14px;border-radius:20px}
.case-body h2{font-size:clamp(28px,3.6vw,46px);margin-bottom:18px}
.case-body p{font-size:15px;color:var(--ink-soft);line-height:1.7;font-weight:300;margin-bottom:20px}
.case-list{list-style:none;margin-bottom:28px}
.case-list li{position:relative;padding-left:24px;margin-bottom:11px;font-size:14.5px;color:var(--ink);font-weight:300}
.case-list li::before{content:"";position:absolute;left:0;top:8px;width:8px;height:8px;border-radius:50%;background:var(--accent)}

/* footer */
footer{background:linear-gradient(180deg,var(--pearl-3),var(--pearl-2));padding:100px 0 40px;margin-top:130px;position:relative;overflow:hidden}
.foot-top{display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap;border-bottom:1px solid var(--line);padding-bottom:56px}
.foot-top .big{font-size:clamp(34px,5vw,64px);text-decoration:none;line-height:1.05;display:inline-block;font-weight:200}
.foot-top .big em{font-style:normal;color:var(--accent)}
.foot-top .big:hover em{opacity:.7}
.foot-cols{display:flex;gap:64px}
.foot-cols h5{font-size:12px;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-soft);margin-bottom:18px}
.foot-cols a{display:block;text-decoration:none;font-size:14.5px;margin-bottom:11px;font-weight:300;color:var(--ink)}
.foot-cols a:hover{color:var(--accent)}
.foot-bot{display:flex;justify-content:space-between;padding-top:26px;font-size:13px;color:var(--ink-soft);flex-wrap:wrap;gap:10px}

/* responsive */
@media(max-width:900px){
  .menu{display:none}
  .nav-toggle{display:flex}
  .sec{padding:90px 0}
  .sec-head{margin-bottom:44px}
  .proj{grid-template-columns:40px 1fr 44px;gap:14px}
  .pdesc,.pmeta{display:none}
  .proj{padding:24px 4px}
  .about-grid{grid-template-columns:1fr;gap:34px}
  .steps{grid-template-columns:1fr;gap:14px}
  .feats{grid-template-columns:repeat(2,1fr)}
  .svc-grid{grid-template-columns:repeat(2,1fr)}
  .feat-grid{grid-template-columns:repeat(2,1fr)}
  .case{grid-template-columns:1fr;gap:30px}
  .band{padding:70px 30px}
  .hero-inner{padding-bottom:14vh}
}
@media(max-width:560px){
  .svc-grid{grid-template-columns:1fr}
  .feat-grid{grid-template-columns:1fr 1fr}
  .feats{grid-template-columns:1fr 1fr}
  .hero h1{font-size:clamp(34px,10vw,52px)}
  .hero-inner{padding-bottom:16vh}
  .hero-cta{gap:10px}
  .btn{padding:13px 22px;font-size:14px}
  .intro-mark{font-size:clamp(44px,15vw,72px)}
  footer{margin-top:90px;padding:70px 0 34px}
  .foot-cols{gap:40px}
}
@media(max-width:560px){
  .wrap{padding:0 22px}
  .nav{padding:20px 22px}
  .scrollhint{display:none}
  .band{padding:70px 26px}
  .feats{grid-template-columns:1fr 1fr}
}